Move Inc., the operators of realtor.com, announced that it has acquired Doorsteps, a Web site that provides consumers with information about the home-buying process from start to finish, and also is aimed at better connecting buyers, agents, lenders, and service providers.
Move believes the acquisition will help agents achieve a higher conversion rate than old lead-generation tools that typically focus on quantity over quality.
“Our dream is to make it easier for consumers to decide whether to buy, how to get ready faster and then make the smartest possible choices along the way,” says Michele Serro, Doorsteps’ founder and CEO. “As a result of this partnership, our ability to do that has been magnified. Move shares our vision and excitement and will ultimately help us serve more consumers.”
Consumers are at the “heart of the home-buying process,” says Steve Berkowitz, chief executive officer of Move. “Doorsteps’ human and holistic approach in providing home buyers with the content, tools and professional advisers needed in the process aligns perfectly with Move’s vision and existing offerings.”
The tool will help home buyers find their perfect home and better work with real estate agents in order to achieve that, Move says. It also will help loan officers to get in the buying process earlier to assist clients in choosing the best loan option for them.