Pushing out listings via e-newsletters to prospective clients is great, but what about clients who have already closed? Keeping in content with past clients ensures they’ll remember you next time around and increases your chances for referrals.
E-newsletters are still an effective marketing strategy to connect with your sphere. If your company is currently sending a content-based email campaign or considering one, here are some ideas for keeping open rates and engagement high.
- If your e-newsletter campaign has been inconsistent in the past, or dropped off and you want to revive it, launch a re-engagement campaign. A recent survey published by Salesforce shows that 63 percent of respondents found re-engagement emails to be “very effective.” This works well with subscribers who haven’t opened your emails for a while. Acknowledge the lapse with a “We’ve missed you” introduction, and focus on one call to action, such as one article or market report to click on.
- Share local market reports, such as local home value trends, sales data, development updates, and other real estate news.
- Offer home maintenance or interior design trends. Give advice for how to vet a contractor. List basic improvements that will increase a home’s value. Write and share a blog post about what your current buyers are looking for in a home.
- Don’t forget to ask for audience feedback. According to Emma, an e-marketing platform, one of the simplest ways to find out what your sphere enjoys reading is by asking them. Add a feedback function in your newsletters or send out a short survey.
—Erica Christoffer, REALTOR® Magazine