REALTORS: 7 Innovations That Could Change Your Business

Seven technology startups have been chosen to take part in the National Association of REALTORS®’ REach accelerator program this year, which aims to offer the companies guidance on making a bigger footprint in the real estate industry. Second Century Ventures, NAR’s strategic investment arm, selects early- to mid-stage companies each year to take part in the program and glean industry expertise and influence as they launch their products.

Meet this year’s REach class:

  • Centriq: An app that aims to simplify the process of transferring home organization, repair, and maintenance knowledge from the seller to the buyer and keep real estate professionals connected to their clients after the transaction is over.
  • HouseCanary: A source of residential valuations and analytics for every block and property in the U.S.
  • Notarize: A remote electronic notary service that allows anyone to legally notarize a document from their mobile device or desktop 24 hours a day, seven days a week.
  • Occly: A portable two-in-one alarm solution that keeps real estate professionals safe and properties secure.
  • Pearl Certification: A company that certifies homes with features that contribute to its comfort, energy performance, indoor air quality, and value.
  • Relola: Helps showcase real estate professionals’ insider knowledge with tools that digitize, amplify, and market their everyday tasks.
  • Trusted Mail: A company that provides protection against wire fraud and email spoofing using facial biometrics to sign and encrypt emails and attachments.

“The future of our industry increasingly depends on fast, seamless adoption of technology that benefits home buyers, sellers, and investors at every step of a real estate transaction, from prospecting to closing,” says Mark Birschbach, managing director of Second Century Ventures and REach. “These companies are seizing an opportunity for rapid growth within the real estate, finance, and home services industries via REach, which will ultimately help them expand into other vertical marketplaces.”

The seven companies in the 2017 REach program have already raised more than $50 million in previous financing, and their valuation exceeds $350 million.

Source: Second Century Ventures/National Association of REALTORS®